Digital Marketing Essentials

Marketing is how the right people discover what you sell. This course covers the core channels — content, social, email, and paid ads — plus the fundamentals of an offer and a funnel, so you can grow steadily without hype or wasted spend.

What you'll learn

• Understand the core digital marketing channels and when to use each
• Craft a clear offer and a simple sales funnel
• Write content and email that builds trust and drives action
• Run small, measured ad tests without wasting budget

Resources